Notes from Magento 2 Migration meetup

Yesterday I’ve joined my first meetup this year, organized by London Magento Meetup Group at DotMailer office. The location and venue were fantastic. There was pizza, polish beer and many people to talk. Below you’ll find a short summary of my notes and thoughts from the meeting.

The main topic of the evening was related to Magento 2 migration.
There were 4 talks more or less related to that.

Magento 2 Migration meetup by London Magento group
Magento 2 Migration meetup by London Magento group

Costs, challenges, process + short Odlo.com redesign case by Piotr Karwatka, Divante

Piotr gave a presentation about decisions on migrating shop to M2.

Piotr Karwatka, Divante speaking about on Magento 2 Migration process
Piotr Karwatka, Divante speaking about on Magento 2 Migration process

Is it worth to migrate? How much does it cost?

Still, there are some things to watch out

Piotr also showed a case study of one of their redesign projects: odlo.com. Although it made the impression that it was done as Magento 2 project, but looking at the site now you can still see the old Magento platform in use.

POdlo.com mobile improvements
Odlo.com mobile improvements

They achieved very good results by focusing on major problems of the site: almost non-working mobile site and big bounce rate (optimizations of 404 page).

Scientific Redesign by Keith Scott, Nu-Hi

Keith presentation was mostly about applying data & science to the redesign and optimization process.

Mobile conversion optimization
Keith shows significant disproportion on mobile conversion at the site he was working on

Looking into analytics can help identifying major points where you could increase conversion. Some are obvious, like mobile performance, but some are less — for example, they found out the big difference in conversion between Firefox and Chrome. It turns out one of the tracking scripts was breaking the site only for that browser. Fixing that brought actually huge revenue increase £130k/month.

While there were few interesting examples in the talk, it mostly felt like was a sales pitch for their services…

A dive into Search and M2 by Niraj Aswani, Klevu

The third presentation by Niraj was about the usage of the search box. 

Searching and discovery are one of the most important parts of the process when buying a product. The problem with it is that the simple index based search doesn’t work because of the natural language people often use to search for the products.

In his presentation, Niraj referred to Baymard study about search queries in top 50 US e-commerce sites.

Baymard study about search queries in top 50 US e-commerce sites
Source: http://baymard.com/blog/ecommerce-search-query-types

A simple search box implementation usually can search only on what it indexes, which means product titles, description attributes. However, people often use many other words that may not be available in your index:

Of course, for that kind of problems Klevu.com offers cloud bases, SASS solution. They offload your search to their system, indexing your data and enriching it with additional processing like synonyms, handling more attributes and processing natural language queries. Their solutions are compatible with M1 and M2. I guess this is quite similar to the offer of industry leaders like FACT-Finder.

Solar case study — Migration to Magento2 / fashion retailer, by Mateusz Blum, Divante

The last talk was quick.
Mateusz presented case study of redesign of Solar, fashion retailer from Poland.

Case study by Divante shows significant improvements
480% mobile transactions increase simply by implementing working mobile site ;-)

Meetup summary

Overall it was a nice meetup. We’ve got a chance to see that Magento 2 is already starting to get some traction in the e-commerce world. I’ve met couple interesting people during networking session and exchanged contacts.

I could only complain that there was not enough time to ask questions after the talk about the presentation topics. Of course, it was possible to have a chat in the networking part but since meeting started with some delay, the networking part was already too short too!

But in the end, it was good time. And of course, the host and location were great too - thanks to DotMailer! I look forward to checking out next meetup in February.

Written and maintained with ♥︎ — Jan Kraus, 2007 — 2018